Leveraging the corporate brand /

Bibliographic Details
Main Author:	Gregory, James R.
Corporate Author:	NetLibrary, Inc
Other Authors:	Wiechmann, Jack G.
Format:	eBook
Language:	English
Published:	Lincolnwood, Ill., USA : NTC Business Books, [1997]
Subjects:	Branding (Marketing) > Management. Electronic books.
Online Access:	Connect to the full text of this electronic book

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