Contemporary advertising /

Bibliographic Details

Main Author:	Arens, William F.
Format:	Book
Language:	English
Published:	Boston : McGraw-Hill Irwin, ©2002.
Edition:	8th ed.
Series:	McGraw-Hill/Irwin series in marketing.
Subjects:	Advertising. Publicité. advertising. Reclame. Message publicitaire. Mass-média. Stratégie de marketing. Publicité
Online Access:	A related resource is available on the Internet.