Presidents, polls, and political marketing : the instrumental uses of public opinion research in presidential discourse /
This thesis examines the way three presidents-Ronald Reagan, George Bush, and Bill Clinton-used public opinion research to craft, guide, or otherwise inform their public rhetoric. The author uses historiographical research techniques including extensive archival research, and myriad personal interv...
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| Format: | Thesis eBook |
| Language: | English |
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[Place of publication not identified] :
[publisher not identified] ;
2000.
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| Subjects: | |
| Online Access: | Link to OAKTrust copy |
| Summary: | This thesis examines the way three presidents-Ronald Reagan, George Bush, and Bill Clinton-used public opinion research to craft, guide, or otherwise inform their public rhetoric. The author uses historiographical research techniques including extensive archival research, and myriad personal interviews with many of the principals themselves, to answer the question; "How do presidents use public opinion research instrumentally to craft their public messages?" |
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| Item Description: | "Major subject: Speech Communication". Vita. |
| Physical Description: | x, 312 leaves ; 28 cm. Also available online. Issued also on microfiche from Lange Micrographics. |
| Bibliography: | Includes bibliographical references (leaves 235-252). |