Presidents, polls, and political marketing : the instrumental uses of public opinion research in presidential discourse /

This thesis examines the way three presidents-Ronald Reagan, George Bush, and Bill Clinton-used public opinion research to craft, guide, or otherwise inform their public rhetoric. The author uses historiographical research techniques including extensive archival research, and myriad personal interv...

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Bibliographic Details

Main Author:	Hall, Wynton Carroll
Format:	Thesis eBook
Language:	English
Published:	[Place of publication not identified] : [publisher not identified] ; 2000.
Subjects:	Major speech communication.
Online Access:	Link to OAKTrust copy