Cover Image

Product planning and management : designing and delivering value /

Bibliographic Details
Main Author: Moore, William L. (William Loyd), 1946-
Other Authors: Pessemier, Edgar A., 1922-
Format: Book
Language:English
Published: New York : McGraw-Hill, [1993]
Series:McGraw-Hill series in marketing.
Subjects:
New products > Management.
New products > Development
Description
Physical Description:xiv, 542 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0070430462