Product planning and management : designing and delivering value /

Bibliographic Details
Main Author:	Moore, William L. (William Loyd), 1946-
Other Authors:	Pessemier, Edgar A., 1922-
Format:	Book
Language:	English
Published:	New York : McGraw-Hill, [1993]
Series:	McGraw-Hill series in marketing.
Subjects:	New products > Management. New products > Development

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