Cover Image

The expressive organization : linking identity, reputation, and the corporate brand /

Bibliographic Details
Other Authors: Schultz, Majken, Hatch, Mary Jo, Holten Larsen, Mogens
Format: Book
Language:English
Published: Oxford ; New York : Oxford University Press, 2000.
Subjects:
Corporate image.
Corporations > Public relations.
Business communication.
Branding (Marketing)
Brand name products.
Organizational behavior.
Description
Physical Description:xv, 292 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0198297793 (pbk.)
0198297785 (hbk.)