The expressive organization : linking identity, reputation, and the corporate brand /

Bibliographic Details
Other Authors:	Schultz, Majken, Hatch, Mary Jo, Holten Larsen, Mogens
Format:	Book
Language:	English
Published:	Oxford ; New York : Oxford University Press, 2000.
Subjects:	Corporate image. Corporations > Public relations. Business communication. Branding (Marketing) Brand name products. Organizational behavior.

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