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Understanding consumer decision making : the means-end approach to marketing and advertising strategy /

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Bibliographic Details
Other Authors: Reynolds, Thomas J. (Thomas John), 1947-, Olson, Jerry C. (Jerry Corrie), 1944-
Format: Book
Language:English
Published: Mahwah, N.J. : Lawrence Erlbaum, 2001.
Subjects:
Consumer behavior.
Marketing > Management.
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