Understanding consumer decision making : the means-end approach to marketing and advertising strategy /

Bibliographic Details
Other Authors:	Reynolds, Thomas J. (Thomas John), 1947-, Olson, Jerry C. (Jerry Corrie), 1944-
Format:	Book
Language:	English
Published:	Mahwah, N.J. : Lawrence Erlbaum, 2001.
Subjects:	Consumer behavior. Marketing > Management.

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