Understanding consumer decision making : the means-end approach to marketing and advertising strategy /
| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Mahwah, N.J. :
Lawrence Erlbaum,
2001.
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| Subjects: |
| Physical Description: | xvii, 447 pages : illustrations ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0805817301 (cloth : alk. paper) 080581731X (pbk. : alk. paper) |