Customer equity : building and managing relationships as valuable assets /

Bibliographic Details
Main Author:	Blattberg, Robert C., 1942-
Other Authors:	Getz, Gary, 1955-, Thomas, Jacquelyn S., 1969-
Format:	Book
Language:	English
Published:	Boston, Mass. : Harvard Business School Press, [2001]
Subjects:	Relationship marketing. Customer services > Marketing. Customer relations. Customer loyalty.

Description
Physical Description:	xix, 228 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references (pages 213-215) and index.
ISBN:	0875847641 (alk. paper)