Customer equity : building and managing relationships as valuable assets /

Bibliographic Details
Main Author:	Blattberg, Robert C., 1942-
Other Authors:	Getz, Gary, 1955-, Thomas, Jacquelyn S., 1969-
Format:	Book
Language:	English
Published:	Boston, Mass. : Harvard Business School Press, [2001]
Subjects:	Relationship marketing. Customer services > Marketing. Customer relations. Customer loyalty.

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