Marketing communications /

Bibliographic Details
Main Author:	Pelsmacker, Patrick de, 1957-
Other Authors:	Geuens, Maggie, 1969-, Bergh, Joeri van den, 1971-
Format:	Book
Language:	English
Published:	New York : Financial Times/Prentice Hall, 2001.
Subjects:	Communication in marketing > Europe. Advertising.

Description
Physical Description:	xiv, 509 pages, 16 unnumbered pages of plates : illustrations (some color) ; 25 cm.
Bibliography:	Includes bibliographical references and indexes.
ISBN:	0273638718 (pbk. : alk. paper)