Marketing communications /

Bibliographic Details
Main Author:	Pelsmacker, Patrick de, 1957-
Other Authors:	Geuens, Maggie, 1969-, Bergh, Joeri van den, 1971-
Format:	Book
Language:	English
Published:	New York : Financial Times/Prentice Hall, 2001.
Subjects:	Communication in marketing > Europe. Advertising.

West Campus Library: Stacks