Customer winback : how to recapture lost customers and keep them loyal /

Bibliographic Details

Main Author:	Griffin, Jill
Other Authors:	Lowenstein, Michael W., 1942-
Format:	Book
Language:	English
Published:	San Francisco : Jossey-Bass, [2001]
Edition:	1st ed.
Series:	Jossey-Bass business & management series.
Subjects:	Customer loyalty. Customer services. Customer relations.