EBrands : building an Internet business at breakneck speed /

Bibliographic Details

Main Author:	Carpenter, Phil, 1967-
Corporate Author:	NetLibrary, Inc
Format:	eBook
Language:	English
Published:	Boston : Harvard Business School Press, [2000]
Subjects:	Business names. Brand name products. Electronic commerce. Internet. Internet marketing. Electronic books. Raison sociale. Produits de marque. Commerce électronique.
Online Access:	Connect to the full text of this electronic book