Cover Image

Marketing and consumer identity in multicultural America /

Bibliographic Details
Main Author: Tharp, Marye C.
Format: Book
Language:English
Published: Thousand Oaks, Calif. : Sage Publications, [2001]
Subjects:
Target marketing > United States.
Market segmentation > United States.
Consumers > United States > Attitudes.
Multiculturalism > United States.
Description
Physical Description:xvi, 397 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographical references (pages 315-359) and index.
ISBN:0761911022 (hardcover)
0761911030 (alk. paper)