Marketing and consumer identity in multicultural America /

Bibliographic Details
Main Author:	Tharp, Marye C.
Format:	Book
Language:	English
Published:	Thousand Oaks, Calif. : Sage Publications, [2001]
Subjects:	Target marketing > United States. Market segmentation > United States. Consumers > United States > Attitudes. Multiculturalism > United States.

West Campus Library: Stacks