E-marketing /
Many businesses use the Internet as a marketing tool, but the Internet must provide added value rather than just a catalogue of wares. This step-by-step guide seeks to share the secrets of achieving a good response to marketing initiatives on the Web.
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Chichester ; New York :
Wiley,
2000.
Chichester ; New York : John Wiley, 2000. |
| Series: | Work the web.
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| Subjects: |
| Summary: | Many businesses use the Internet as a marketing tool, but the Internet must provide added value rather than just a catalogue of wares. This step-by-step guide seeks to share the secrets of achieving a good response to marketing initiatives on the Web. |
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| Physical Description: | ix, 178 pages : illustrations ; 22 cm. |
| ISBN: | 0471498971 |