E-marketing /

Many businesses use the Internet as a marketing tool, but the Internet must provide added value rather than just a catalogue of wares. This step-by-step guide seeks to share the secrets of achieving a good response to marketing initiatives on the Web.

Bibliographic Details

Main Author:	Collin, S. M. H., 1966-
Format:	Book
Language:	English
Published:	Chichester ; New York : Wiley, 2000. Chichester ; New York : John Wiley, 2000.
Series:	Work the web.
Subjects:	Internet marketing.