An investigation of the efficacy of service quality and its relationship to visitor satisfaction and future behavior in a zoological setting /

Past research in zoos has focused on characteristics and motivations of visitors, as well as the orientation, and layout of zoos. However, research to date does not address whether customers are satisfied. To remain financially sustainable and maintain a viable customer base, zoos must provide qua...

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Bibliographic Details

Main Author:	Tomas, Stacy Renee
Format:	Thesis eBook
Language:	English
Published:	[Place of publication not identified] : [publisher not identified] ; 2000.
Subjects:	Major recreation, park and tourism sciences.
Online Access:	Link to OAKTrust copy