One-to-one web marketing : build a relationship marketing strategy one customer at a time /

Bibliographic Details
Main Author: Allen, Cliff, 1948-
Other Authors: Kania, Deborah, 1963-, Yaeckel, Beth
Format: Book
Language:English
Published: New York : John Wiley, [2001]
Edition:2nd ed.
Subjects:
Description
Item Description:"Wiley computer publishing".
Previously published as: Internet world guide to one-to-one Web marketing. New York : Wiley Computer Pub., c1998.
Includes index.
Physical Description:xv, 351 pages : illustrations ; 24 cm. + 1 computer optical disc (4 3/4 in.)
Format:System requirements: PC, Macintosh, or Unix/Linux computers with software that can read files created in Microsoft Word, Microsoft Excel, and Adobe Acrobat and sufficient RAM to run these programs.
ISBN:0471404004 (pbk. : alk. paper)