One-to-one web marketing : build a relationship marketing strategy one customer at a time /

Bibliographic Details
Main Author:	Allen, Cliff, 1948-
Other Authors:	Kania, Deborah, 1963-, Yaeckel, Beth
Format:	Book
Language:	English
Published:	New York : John Wiley, [2001]
Edition:	2nd ed.
Subjects:	Internet marketing. Market segmentation. Web sites > Design. Internet advertising.

West Campus Library: Stacks