E-commerce : a platform for integrated marketing ; case study on U.S. retailing /

Bibliographic Details
Main Author:	Schmidt, Inga D.
Other Authors:	Döbler, Thomas, Schenk, Michael
Format:	Book
Language:	English
Published:	Münster : Lit, 2000.
Series:	Markt, Kommunikation, Innovation ; Bd. 4.
Subjects:	Electronic commerce > United States. Marketing > United States.

Description
Physical Description:	203 pages : illustrations ; 22 cm.
Bibliography:	Bibliographical references pages 193 - 203.
ISBN:	382584661X (pbk.) :