E-commerce : a platform for integrated marketing ; case study on U.S. retailing /

Bibliographic Details
Main Author:	Schmidt, Inga D.
Other Authors:	Döbler, Thomas, Schenk, Michael
Format:	Book
Language:	English
Published:	Münster : Lit, 2000.
Series:	Markt, Kommunikation, Innovation ; Bd. 4.
Subjects:	Electronic commerce > United States. Marketing > United States.

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