Fan loyalty : the structure and stability of an individual's loyalty toward an athletic team /

Bibliographic Details
Main Author:	Funk, Daniel Carl, 1964-
Format:	Thesis Microform Book
Language:	English
Published:	[Place of publication not identified] : [publisher not identified] ; 1998.
Subjects:	Sports spectators > Psychology. Sports spectators > Economic conditions. Sports franchises > Marketing. Loyalty > Economic aspects. Marketing research. Baseball fans > United States > Attitudes.

Evans: Microforms Fiche (3rd floor)