TechnoBrands : how to create & use "brand identity" to market, advertise & sell technology products /

Bibliographic Details
Main Author: Pettis, Chuck, 1948-
Corporate Author: NetLibrary, Inc
Format: eBook
Language:English
Published: New York : AMACOM, [1995]
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:xiii, 222 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0585039291 (electronic bk.) :