TechnoBrands : how to create & use "brand identity" to market, advertise & sell technology products /

Bibliographic Details
Main Author:	Pettis, Chuck, 1948-
Corporate Author:	NetLibrary, Inc
Format:	eBook
Language:	English
Published:	New York : AMACOM, [1995]
Subjects:	High technology > Marketing. Technological innovations > Marketing. Brand name products. Electronic books.
Online Access:	Connect to the full text of this electronic book

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