Improving customer satisfaction, loyalty, and profit : an integrated measurement and management system /

Bibliographic Details

Main Author:	Johnson, Michael D. (Michael David)
Other Authors:	Gustafsson, Anders, 1964-
Format:	Book
Language:	English
Published:	San Francisco : Jossey-Bass, [2000]
Edition:	1st ed.
Series:	University of Michigan Business School management series.
Subjects:	Consumer satisfaction. Customer loyalty. Customer relations.