Integrated account management : how business-to-business marketers maximize customer loyalty and profitability /

Bibliographic Details

Main Author:	Peck, Mark A.
Corporate Author:	NetLibrary, Inc
Format:	eBook
Language:	English
Published:	New York : AMACOM, [1997]
Subjects:	Industrial marketing. Customer loyalty. Electronic books.
Online Access:	Connect to the full text of this electronic book