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Relationship marketing : strategy and implementation /

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Bibliographic Details
Corporate Authors: Chartered Institute of Marketing, NetLibrary, Inc
Other Authors: Peck, Helen
Format: eBook
Language:English
Published: Oxford : Butterworth Heinemann, 1999.
Series:CIM professional.
Subjects:
Relationship marketing.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:"Published in association with the Chartered Institute of Marketing."
Series statement on jacket.
Electronic resource.
Physical Description:xiv, 509 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0585229317 (electronic bk.) :