Relationship marketing : strategy and implementation /

Bibliographic Details

Corporate Authors:	Chartered Institute of Marketing, NetLibrary, Inc
Other Authors:	Peck, Helen
Format:	eBook
Language:	English
Published:	Oxford : Butterworth Heinemann, 1999.
Series:	CIM professional.
Subjects:	Relationship marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book