Strategy in advertising : matching media and messages to markets and motivations /

Bibliographic Details

Main Author:	Bogart, Leo
Corporate Author:	NetLibrary, Inc
Format:	eBook
Language:	English
Published:	Lincolnwood, IL : NTC Business Books, [1996]
Edition:	3rd ed.
Subjects:	Advertising. Electronic books.
Online Access:	Connect to the full text of this electronic book