Strategic marketing problems : cases and comments /

Bibliographic Details
Main Author:	Kerin, Roger A.
Other Authors:	Peterson, Robert A. (Robert Allen), 1944-
Format:	Book
Language:	English
Published:	Upper Saddle River, N.J. : Prentice Hall, [2001]
Edition:	9th ed.
Subjects:	Marketing > Decision making > Case studies. Marketing > Management > Case studies.

West Campus Library: Stacks