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International and global marketing : concepts and cases /

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Bibliographic Details
Other Authors: Meloan, Taylor W., Graham, John L.
Format: Book
Language:English
Published: Boston, Mass. : Irwin/McGraw Hill, [1998]
Edition:2nd ed.
Series:Irwin/McGraw-Hill series in marketing.
Subjects:
Export marketing.
Export marketing > Case studies.
Description
Physical Description:xvi, 439 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references.
ISBN:0256218943 (pbk. : alk. paper)