International and global marketing : concepts and cases /

Bibliographic Details
Other Authors:	Meloan, Taylor W., Graham, John L.
Format:	Book
Language:	English
Published:	Boston, Mass. : Irwin/McGraw Hill, [1998]
Edition:	2nd ed.
Series:	Irwin/McGraw-Hill series in marketing.
Subjects:	Export marketing. Export marketing > Case studies.

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