Branding : a practical guide to planning your strategy /

Bibliographic Details
Main Author:	Randall, Geoffrey, 1938-
Format:	Book
Language:	English
Published:	London : Kogan Page, 2000.
Edition:	2nd ed.
Series:	Marketing in action series.
Subjects:	Brand name products. Branding (Marketing) Brand choice. Advertising > Brand name products. Business names.

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