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Advertising and the mind of the consumer : what works, what doesn't, and why /

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Bibliographic Details
Main Author: Sutherland, Max
Other Authors: Sylvester, Alice K.
Format: Book
Language:English
Published: St. Leonards, N.S.W. : Allen & Unwin, 2000.
Edition:2nd ed.
Subjects:
Advertising > Psychological aspects.
Consumer behavior.
Description
Item Description:Includes index.
Physical Description:xv, 326 pages : illustrations, portraits ; 23 cm.
ISBN:1865082317 :