Advertising and the mind of the consumer : what works, what doesn't, and why /

Bibliographic Details
Main Author:	Sutherland, Max
Other Authors:	Sylvester, Alice K.
Format:	Book
Language:	English
Published:	St. Leonards, N.S.W. : Allen & Unwin, 2000.
Edition:	2nd ed.
Subjects:	Advertising > Psychological aspects. Consumer behavior.

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