The one to one fieldbook : the complete toolkit for implementing a 1 to 1 marketing program /

Bibliographic Details

Main Author:	Peppers, Don
Other Authors:	Rogers, Martha, 1952-, Dorf, Bob
Format:	Book
Language:	English
Published:	New York : Currency Doubleday, [1999]
Edition:	1st ed.
Subjects:	Market segmentation. Consumers' preferences. Relationship marketing.