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Media research methods : measuring audiences, reactions and impact /

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Bibliographic Details
Main Author: Gunter, Barrie
Format: Book
Language:English
Published: London ; Thousand Oaks, Calif. : Sage Publications, 2000.
Subjects:
Mass media > Research.
Social sciences > Methodology.
Description
Physical Description:314 pages ; 24 cm.
Bibliography:Includes bibliographical references (pages [280]-307) and index.
ISBN:0761956581
076195659X (pbk.)