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Media research methods : measuring audiences, reactions and impact /

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Bibliographic Details
Main Author: Gunter, Barrie
Format: Book
Language:English
Published: London ; Thousand Oaks, Calif. : Sage Publications, 2000.
Subjects:
Mass media > Research.
Social sciences > Methodology.

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Call Number: P91.3 .G86 2000
 
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P91.3 .G86 2000 Available