Cover Image

Untapped options : building links between marketing and human resources to achieve organizational goals in healthcare /

Bibliographic Details
Main Author: Northcott, Bea
Other Authors: Helm, Janette
Format: Book
Language:English
Published: San Francisco : Jossey-Bass, 2000.
Subjects:
Health facilities > Personnel management.
Medical care > Marketing.
Health Manpower.
Health Services Administration.
Marketing of Health Services.
Description
Physical Description:xv, 224 pages ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:1556482795 (hardcover)