APA (7th ed.) Citation

Northcott, B., & Helm, J. (2000). Untapped options: Building links between marketing and human resources to achieve organizational goals in healthcare. Jossey-Bass.

Chicago Style (17th ed.) Citation

Northcott, Bea, and Janette Helm. Untapped Options: Building Links Between Marketing and Human Resources to Achieve Organizational Goals in Healthcare. San Francisco: Jossey-Bass, 2000.

MLA (9th ed.) Citation

Northcott, Bea, and Janette Helm. Untapped Options: Building Links Between Marketing and Human Resources to Achieve Organizational Goals in Healthcare. Jossey-Bass, 2000.