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Differentiate or die : survival in our era of killer competition /

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Bibliographic Details
Main Author: Trout, Jack
Other Authors: Rivkin, Steve, 1947-
Format: Book
Language:English
Published: New York : Wiley, [2000]
Subjects:
Marketing.
Advertising > Brand name products.
Brand name products.
Competition.
Positioning (Advertising)
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by Trout, Jack
Published 2008
Book
Search Result 3
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by Trout, Jack
Published 2001
CD Audio Book
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