Differentiate or die : survival in our era of killer competition /

Bibliographic Details
Main Author:	Trout, Jack
Other Authors:	Rivkin, Steve, 1947-
Format:	Book
Language:	English
Published:	New York : Wiley, [2000]
Subjects:	Marketing. Advertising > Brand name products. Brand name products. Competition. Positioning (Advertising)

West Campus Library: Stacks