Cover Image

Differentiate or die : survival in our era of killer competition /

Show other versions (3)
Bibliographic Details
Main Author: Trout, Jack
Other Authors: Rivkin, Steve, 1947-
Format: Book
Language:English
Published: New York : Wiley, [2000]
Subjects:
Marketing.
Advertising > Brand name products.
Brand name products.
Competition.
Positioning (Advertising)
Description
Physical Description:x, 230 pages ; 24 cm.
Bibliography:Includes bibliographical references (pages 213-217) and index.
ISBN:0471357642 (alk. paper)