Cover Image

Integrated marketing communication : a practical guide to developing comprehensive communication strategies /

Bibliographic Details
Other Authors: Sevier, Robert A. (Robert Allen), 1955-, Johnson, Robert E.
Format: Book
Language:English
Published: Washington, DC : CASE Books, [1999]
Subjects:
Communication in marketing.
Education > Marketing.
Schools > Public relations.
Universities and colleges > Public relations.
Description
Physical Description:x, 303 pages : illustrations ; 28 cm.
Bibliography:Includes bibliographical references.
ISBN:0899643418