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Integrated marketing communication : a practical guide to developing comprehensive communication strategies /

Bibliographic Details
Other Authors: Sevier, Robert A. (Robert Allen), 1955-, Johnson, Robert E.
Format: Book
Language:English
Published: Washington, DC : CASE Books, [1999]
Subjects:
Communication in marketing.
Education > Marketing.
Schools > Public relations.
Universities and colleges > Public relations.

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Holdings details from Remote Storage
Call Number: HF5415.123 .I585 1999
 
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HF5415.123 .I585 1999 Available